About Us


Lelu Fashion is a female-run, family-run London based jewellery store, which bridges the gap between the timeless elegance of fine jewellery, and the fun and affordability of chic fashion jewellery. We want women to celebrate their individuality, femininity and playful spirit with our exquisitely hand crafted, high-quality demi-fine and fashion pieces.

Read here to learn about the materials we use.


Hi there, I am Sarah Lucia - the founder of Lelu Fashion. I have had a lifelong love of both fine and fashion jewellery, which is elegant and understated, but also chic and contemporary. My frustration in trying to find a jewellery store, which had a balance between these styles resulted in the birth of Lelu Fashion.

Lelu Fashion Sarah Lucia Owner


We like to show our customers that we really care - from our detailed and authentic product descriptions and our in-house created photography and videography, to our beautiful and lovingly put together packaging and excellent customer service.

We offer free UK shipping on all orders - (delivery in 2-3 days) and free 30-day returns for UK orders. We offer free shipping on International orders over £90 (delivery in 5-7 days). Unfortunately, we do not offer free returns on any orders outside of the UK. Please see our Shipping Policy and Refund Policy for more information.


We hope you enjoy your experience with us.

Best wishes, The Lelu Fashion Team